Wake Up Weight Watchers: The Dangers of Teen Dieting

Wake Up Weight Watchers: The Dangers of Teen Dieting

You may have seen the recent Weight Watchers campaign that promotes free teen memberships starting in the Summer of 2018. Weight Watchers is deploying a classic marketing technique—a free startup offer in the hopes that once hooked on the product, participants would...
Why Dieting Just Doesn’t Work

Why Dieting Just Doesn’t Work

Over hundreds and thousands of years, our ancestors developed adaptations to survive famine.  When faced with a dramatic shift in energy availability (i.e. decrease in food), the body responds with neurobiological, hormonal and metabolic changes.  So what does that...
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